A new name, a new look, the same reliable quality

International brand

The international HobbyFirst animal feed brand has feeds for nearly every type of animal, except dogs. But that’s about to change! The Canex Dynamic dog food range has been chosen to be the premium dog food within the HobbyFirst line. Therefore, the King Wellness dog food products will soon appear as HobbyFirst Canex. This way, even more consumers, both nationally and internationally, will discover about this premium-quality dog food.

HobbyFirst Canex is developed by people with a sincere passion for dogs, so that the well-being of dogs is the top priority. The HobbyFirst Canex dog food products have been improved by our years of experience, our scientific expertise, and the wishes of our users, including renowned breeders. When you use HobbyFirst Canex, you are certain that you’re getting high, consistent quality and natural ingredients. Our passion for dogs is your guarantee for the very best dog food!

Well Balanced


HobbyFirst Canex is well-balanced, which means that it is dog food with a balanced composition of easy digestible proteins, carbohydrates, fats, vitamins, and minerals that are suited to the dog’s needs. The HobbyFirst Canex recipes are developed based on years of experience and scientific expertise. They offer the very best for every dog.

Naturally Complete


Complete dog foods with the recommended daily allowances of proteins, fats, carbohydrates, vitamins and minerals that contribute to the proper health of your dog. Packed with high-quality, natural ingredients. The raw materials are of plant and animal origin.

No artificials added


No added artificial colours, aromas, flavours, and/or preservatives. Natural antioxidants have been used as preservatives, i.e. tocopherol extracts from vegetable oils (vitamin E).

GMO ingredients free

Omega 3-6

There are no GMO ingredients in the HobbyFirst Canex products. GMOs are Genetically Modified Organisms. So, there are no genetically modified organisms in our dog foods.

Abundant product benefits


High Acceptance

The Hobbyfirst canex dog food is incredibly tasty to dogs and all dogs will eat it enthusiastically. Even the pickiest of eaters will gobble up HobbyFirst Canex. There is a suitable dog food for every type of dog.

Omega 3/6

Contains an optimum ratio of Omega-3 and Omega-6 fatty acids, and is rich in the Omega-3 fatty acids EPA and DHA, to strengthen the dog’s immune system and care for the skin. Promotes the dog’s learning ability.

Omega 3-6

Immunity Support

Contains a combination of astaxanthin, Omega-3 fatty acids, FOS and/or MOS to support the immune system. A properly functioning immune system keeps your dog fit and healthy.

Intestinal Security

Contains the FOS/MOS probiotics, which contribute to a healthy intestinal flora and proper intestinal function. The added insoluble fibres support excellent digestion.


Hypo Allergenic

Well-balanced dog feed for dogs with digestive problems and/or a sensitive skin and coat.

Cell Protection

The added natural polyphenols contribute to reducing the extent of cell ageing and tissue damage. An excellent addition, including for older dogs.

Skin-coat care

Skin & Coat Care

Ideal for dogs with a sensitive skin and/or coat. Contains the optimum ratio between omega 3 and omega 6 fatty acids, is rich in omega 3 fatty acids EPA and DHA, and contains a specific composition for a healthy skin and a glossy coat.

Teeth Care

Contains sodium triphosphate, which contributes to reducing the formation of dental plaque and supports healthy teeth.


Weight Control

For dogs with an inclination towards overweight, due to the reduced energy content, a high content of insoluble fibres, and plant extracts.

Calcium –
Protein +

Contains reduced calcium for healthy, balanced bone development and increased protein for developing muscle mass.